PROJECT
THE INNER ARCHITECT
BRAND | WEB | COLLATERAL
The branding for The Inner Architect is a reflection of its soulful, nurturing essence, designed to resonate deeply with single-parent entrepreneurs who are navigating the delicate balance between their personal and professional lives.
The chosen aesthetics of Bohemian Chic, Organic/Natural, Earthy, and Nomadic design styles bring together a serene yet vibrant coastal colour palette that whispers calm and invites a sense of inner peace. This modern and timeless brand identity evokes feelings of wholeheartedness, curiosity, and zen, which aligns perfectly with the core values of empowerment, knowledge, and uniqueness that The Inner Architect stands for.
One of the pivotal aspects of this project was helping Fionna refine her niche and target audience, leading to the creation of the business name The Inner Architect. This name embodies the idea of building and nurturing one’s internal world, which is central to Fionna's mission of connecting emotions with physical wellbeing. The logo, with its customised typography, incorporates organic flows that symbolise the brand’s fluidity and connection with the natural world. The subtle arch in the lettering adds a layer of depth, representing the emotional journey that Fionna’s clients embark on.
Fionna's unwavering trust in our creative process allowed us to fully explore and execute her vision without restrictions. The result is a brand that feels not only authentic but also highly adaptable, as Fionna herself noted. She expressed how easy it has been to apply her new branding across all areas of her business, using the brand guidelines we provided as her “business bible.” This adaptability has translated into tangible success, with increased sales and a growing follower base.
For us, the creative freedom in this project was exhilarating. The seamless collaboration with Fionna made this process truly rewarding, and her joy in the final product is a testament to the power of trust and intuition in design. The Inner Architect now stands as a brand that is not just visually appealing but also deeply aligned with its mission to empower and guide its audience to holistic harmony.
